The Brand Craft
Understanding Brand Pricing: Navigating the Complex World of Pricing Strategies
The right pricing strategy not only ensures profitability but also shapes how consumers perceive a brand. Yet, setting the perfect price...
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The Brand Craft
- Aug 26
- 2 min
Maintaining Brand Integrity in a Competitive Market
As businesses grow and broaden their products or services, there is a potential to weaken the influence and distinctiveness of their...
The Brand Craft
- Aug 18
- 3 min
Experiential Marketing: Creating Lasting Brand Connections
In today's digitally-driven world, traditional marketing strategies are constantly evolving to keep up with changing consumer behaviors...
The Brand Craft
- Jul 22
- 6 min
Developing an attractive brand through Visual Branding
A brand's visual identity carries significant weight due to its lingering impression – the capacity for individuals to instantly remember...
The Brand Craft
- Jun 17
- 5 min
Digital Marketing & The Future
Regardless of your brand's industry, it owes its online visibility and recognition to successful digital marketing. As technology...
The Brand Craft
- Jun 5
- 2 min
Branding and Marketing in an Artificial Intelligence-oriented world
As technological advancements progress, our engagement with brands and the way we receive marketing messages are evolving at a rapid...
The Brand Craft
- Mar 28
- 3 min
Impact of Effective Branding Tactics on Business Expansion
Surprisingly, even in our highly conscious branding era, the definition of "branding" isn't always apparent. Various experts focus on...
The Brand Craft
- Mar 13
- 3 min
Beware of CHEAP Agencies
When it comes to hiring a creative agency, if the deal sounds too good to be true, it likely is. Opting for a cheap agency can lead to...
The Brand Craft
- Feb 22
- 3 min
Branding vs Advertising vs Marketing
As you embark on your journey to a prosperous business, you may find yourself overwhelmed by a multitude of jargon that could slow down...
The Brand Craft
- Feb 17
- 3 min
Why need a Website?
It is essential for a business in any sector to possess a strong online presence. In todays world, most customers investigate a...
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